A lot of small businesses nowadays are trying to popularize their brand by developing a
mobile application. However, unless you have been in the business long enough, you are likely to make a few mistakes along the way. We have come up with a list of the most common mistakes that small businesses make in mobile app development for you to learn from them and refrain from repeating them again. 1. Unique idea Often, small businesses think that an easy way to reach more consumers is to develop a mobile application. However, while website design for small businesses is essential, the same logic doesn’t necessarily apply when it comes to mobile apps. Your mobile app is not going to work unless you fulfill some demand. You need to identify an existing demand in the market and create an app that fulfills that need. Otherwise, you will end up being one of the many useless apps in the market that crop up every day. Even if the app doesn’t cater to any existing demand, it should be interesting enough to attract customers. If you can perfect the art of convincing people that your app is what they need then you are in the game. 2. Less is more Mobile app developers tend to lose sight of the goal and over-complicate the application. Do you know the phrase ‘less is more’? The same applies here as well. Adding too many features in a mobile application can make it difficult for users to use. Ease of use is one of the most important factors when it comes to mobile application and it will, in fact, end up attracting more users. You don’t need to make the app exactly like the website. Instead, your mobile app should be focused on functionality. If a user is too confused by your application, they won’t spend time figuring it out, they will just uninstall it. 3. Something is not better than nothing The mobile app market is so competitive that everyone wants to get ahead in the competition. However, in this process of trying to be the first, people often release apps that simply don’t work. If you release an app that keeps running into a lot of problems, you are likely to ruin your brand image. Frustrated users are likely to move to a different app which is better, rate your app poorly, and you will lose important customers. It is very important to test your app thoroughly before you release it in the market. An app that works well will give you a much better chance of bringing in customers 4. Retention is key Many times, small businesses can get carried away with the numbers game. As a small business, if you are focused on the number of downloads, it is easy to lose sight of the bigger picture. Simply getting a large number of downloads without retaining these users on the app will prove to be futile in the long run. Small businesses need to track their data and find out where the disconnection between downloads and use is happening. Once they understand why users aren’t sticking to their app, they can work on fixing those problems and retaining users. This is important for revenue generation in the long run. 5. Not all at once Small businesses often ask their on demand app developers to develop the app for multiple platforms. It is important to give yourself the best chance at attracting users across all platforms, but preferably not immediately. First, it is necessary to test the app on a single platform. This is because any app goes through several changes within the first couple of weeks of its release. When problems are reported by users, you can correct them. This can be tough to do when you release it on multiple platforms at once. Once you have developed the absolutely final version of the app, you can then go ahead and release it on multiple platforms which will help you attract more customers when your app is at its best. 6. Money is slow Small businesses tend to get frustrated quickly and quit right away when the app doesn’t make money. But, it is important to know that a very small percentage of apps are profitable in their first year. Expecting an immediate return on investment is a big mistake. Small businesses also forget that development is not a one-step process. Development in terms of updates and fixing bugs is a constant process, a cost that small businesses need to account for. Another hidden cost that these companies may not take into account is marketing. Since user retention is difficult, it is important to invest in marketing and ads. 7. Marketing is everything As mentioned in the previous point, marketing is key. In order to retain users, or even make users aware of the app when it is first released, marketing is very important. Small businesses often make the mistake of spending very little effort and capital on marketing and end up with a good app but one which has no users. Unless customers are made aware of the app, it won’t be downloaded. Not deciding a marketing scheme is a rather consequential mistake that small businesses make.You should contact with some good mobile app development agency for better results. Conclusion- Many times, people think that website design for small businesses is the same as mobile app development when, in reality, the two are very different in their function and use. They can even be used to attract an entirely different demographic of the user base for your brand. Knowing your customer base is a very important part of the process. If you simply make an app without thinking about who you are making it for, you may risk your investment in the development of the app entirely. A lot of mistakes take place due to a lack of research on what the demand is in the market. Without understanding the market and accounting for its needs, no app can succeed. Therefore, if you think you know about mobile app development just because you have a website, you will make mistakes. Hopefully, this list will help you avoid the most common mistakes that many small businesses routinely make.
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AuthorThe NineHertz is an eminent mobile app and web development company with 8+ years of experience. Archives
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