App development has become the lucrative business in past few years. Now, entrepreneurs are focusing more on developing the native apps for different platforms like iPhone, Android and windows rather than single app for all the platforms. They are providing separate labs with 24x7 support for the successful app delivery.
But it is not enough. The prime issue starts after the development process. What is that issue? It is the promotion of your developed app. Without app promotion, you can’t make huge amount of money from your developed app. Thus, if you want that your app gets noticed and downloaded, proper promotion of your app is a vital thing. Nine Hertz is an app development company has collected some subsequent ways for promotion of an app. 1. Facebook ads: You can promote your app through paid Facebook ads. There is a link ”choose objective of your campaign“ on facebook. You have to select “get installs of your app” in ‘choose objective of your campaign’ tab. By clicking on this link, you can target specific users according to their age, location, mobile OS etc. If you have an email list, you can use that list as well for targeting your customers. 2. Optimization of your app through play store: After the development, your next task is the successful submission of your app. Make sure that you are submitting full app not partial. Partial app submission will lower your user rating. if you submit a full app and the user rated well at your app then Google play store algorithm will take your app upper than other apps. Thus, you should focus on optimization if you want to improve your download count. 3. Promotion through free content: You can promote your app by submitting free content on top paid sites. They will promote your app through guest blogging. But the main thing in guest blogging is that your content should be well written and managed. After publishing on these sites, If your app has got enough votes, it is possible that your app content will be on the front page on these sites. 4. Gorgeous icon which explains your app: At first sight, only the app icon is visible to the users, it decides that user will go to download your app or not. An awful icon will blow your app at the bottom and play store will indicate as unfinished app. The gorgeous app icon which explains the app functionality also increases the additional visitors and the number of downloads. Thus, you should focus on beautifully designed icons that explain well about your app. 5. Advertisements: You should have a budget in your pocket for advertisements as well for the success of your app. Never forget, Advertisements are the part of your app promotion. You can do this through several paid marketing options like guest blogging, videos, audios etc. 6. Press Releases: Press release is also an effective medium for your app promotion. You can hire a PR agency for this. They send regular newsletters to bloggers and techies about latest Android and iPhone apps. Also, they regular publish press releases regarding latest apps. Conclusion: These are such tactics of app promotion. You will be able to make your app noticed if you follow these ways mentioned by The NineHertz for app promotion. In short, if you want to improve the number of downloads, you should follow these things.
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AuthorThe NineHertz is an eminent mobile app and web development company with 8+ years of experience. Archives
March 2019
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