With about four billion smartphone users operating on a global platform, business houses are slowly turning to the mobile platform for advertising about their products and services. These companies are trying to serve the requirements of customers while increasing the return on their initial capital investment.
Running a business requires a lot of dedication and hard work. You need to develop strategies by channelizing your talent and knowledge in the best possible manner. Data analytics can have a big role to play in determining the efficacy of business. Statistical reports published by PwC have hinted at significant improvement in decision-making of data-driven organization by three times in comparison to their traditional peers. The same also holds true in the sphere of mobile app development, where the budding developers can benefit significantly out of such technological breakthroughs. Data analytics comprises of the holistic process which brings examination and evaluation of data sets under its purview. Every business generates a huge amount of data irrespective of its size or stature. Even a small e-commerce business can generate data pertaining to user ID, password, location, search history, address, contact details, card information, cart products, ratings, reviews, comments etc. Such tremendous data sets require the proper backing of technological tools as manual analysis is as good as utopian reality. This is where data analytics come in for converting these data sets into valuable and easily accessible information. The main objective here lies in rendering a detailed insight to its users. This can keep them buffered from any form of grievance which can arise regarding the same. You can segregate data analytics into two parts – exploratory and confirmatory. The first type tries to understand the relationship between data and the second type determines whether the dataset hypothesis is true or false. Both these two types of data should be used by business houses for benefiting out of better results. Role Of Data Analytics In Mobile App Development For Taking Real Time Business Decisions Decision making is dependent on a large number of variables according to the type of industry and organization. In spite of that, data analytics finds hard-core usage in the same. You can take the example of a retail store selling fashion accessories and struggling to maintain their break-even point. Taking a swift decision in such a scenario can actually save the entire game. The decision makers can hereby bank on data analytics for taking real-time decisions. Uber for example can analyze weather conditions, available drivers in nearby localities, estimated time for the journey as well as traffic conditions using data analytics. This can provide users with details regarding the expected waiting time and fare. Operational decision making makes use of current data. This helps in analyzing daily operations for making calculations within a matter of a few seconds. Diagnostic analysis on the other hand can examine various situations in depth. Mostly mobile app developers take these valuable decisions prior to the occurrence of the problem. Data analytics can also help in predicting the future by drawing reference from the current data sets. This can be of great help in the sphere of cross platform mobile app development as it assists in taking timely decisions. Suppose you have developed an e-commerce app for fashion jewelries and are targeting it to the college going crowd. You are receiving regular requests about restocking your product base with a certain type of feather danglers. You can thus take the decision of proceeding with the same by analyzing its market potential through data analytics. Now it becomes easy to understand the taste and preference of your end customers. This helps in taking related steps for boosting up your sales figure. Developers tend to neglect ratings and reviews although it forms a pivotal part of mobile app development. This is where data analytics can come to your rescue by collating all the ratings and reviews left by customers. They can thereby provide you with the best advice in regards to taking the next step ahead. App developers can correct their mistakes once they are informed about the same for tapping in a bigger customer base and enriching their experience consistently. Big Data To The Rescue A report generated by Statista hinted at a rhetoric growth of mobile app downloads to 258.2 billion within 2022. This hints at the raw capacity of mobile apps in catering to users across the globe. However, the data generated out of such mobile apps can reach a yottabyte level in upcoming days. The real problem here lies in the fact that most of this data is available in unstructured form. High-level data analytics is required to develop valuable insights out of the same. Mobile app developers are increasingly seeking out the help of Big Data analytics for collecting, organizing as well as evaluating diverse data sets. This can assist them in identifying customer preferences as well as market trends for building futuristic and innovative mobile apps in upcoming days. Another report published by Comscore revealed than on average, a user spends 88% of his time juggling the various applications on his smartphone. Be it shopping, eating or listening to music, there is bound to be an app available for catering to your requirements. This dynamism increases the level of difficulty for the mobile app developers. They are under constant obligation to provide something unique to their users. Big Data can help rhetorically in creating customized and intuitive mobile apps. Conclusion Business involves taking innumerable risks before benefiting out of the first signs of success. Taking a well-informed decision about your next step requires a lot of intuitions and thinking. Previously, app developers used to trust their instincts before deciding on the features of an upcoming mobile app. However, substantial changes have occurred in this field thus directing our decision making with scientifically backed analysis. On demand app developers are slowly turning to data analytics for improving operations and cutting down costs through swifter decision making.
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AuthorThe NineHertz is an eminent mobile app and web development company with 8+ years of experience. Archives
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