User Experience (UX) research is a systematic process with the help of which the user can do a proper examination. In the UX research numerous tools, techniques and strategies are used for determining the facts, uncover various issues and for concluding. This is how UX helps to reveal all the valuable information that can be fed into the process of designing. UX research is an essential process of User Experience Design, and it plays a great role in refreshing the old app today. Without the research UI, UX app developer will be able to develop an app properly. In the UX research, it is seen that various types of quantitative as well as qualitative methods are used. These methods are interviews, usability testing, inquiries, etc. It mainly concentrates on the systematic approach for gathering as well as intercepting all composed data. In UX research the structured and methodical selection are demanded, and most appropriate tools are used for collecting information. Apart from this, the UX research does not assume any interactive process. It is necessary to analyze real-life phenomena for furnishing detailed facts rather than understanding the fundamental abstract principles. Importance of UX research UX research is not only important to refresh the old app, but it is also essential for many other purposes. No matter whether a company is big or small or whether the company has the required financial resource or not, it is very important that the company performs a comprehensive user experience research. So, before you hire dedicated developers in your company for developing a new app, it is very essential that go for an extensive research. Unless you know the actual requirement of the users, then your developers will not be able to come out with the app that you actually need. Thus, it is very essential for small companies to use UX research to understand whether the customer has a good experience or not. This is because it will help the small companies to remain competitive among the strong competition in the market. In the earlier days, it was seen that a company needed to engage its team workers for collecting data. But today you can get all types of research information at your fingertips with the help of the Internet. The following are some strategies with the help of which you will be able to conduct effective UX research: • A/B testing: A/B testing consists of two different types of prototypes, and it generally asks for feedback. The users can list the benefits and drawbacks of the prototypes for gauging the complete experience. It is found that the UI UX app developer can take the data and improve the prototype for eliminating design flaws. • Desk Research: This type of research was usually performed in earlier days in which the team used to go into the field for collecting data. Today, with the support of computer and digital content it becomes possible to find out all the vital information about user behavior as well as a decision-making process. The desk research is now replaced by UX research, and it is not be limited to the user behavior for any particular industry. In UX research, you will be able to collect all the vital data that can answer some useful questions about the audience and which assists in creating the personas of the product. • Online survey and questionnaires: UX research methods are used by large and small-scale industries, and it involves. Disseminating questionnaires to a large number of audiences is possible. There can be a large number of online survey and questionnaires which can be used to collect various types of information. With the help of this online survey and questionnaires, you can analyze the data correctly. • Guerilla UX Research: This is another type of research that is highly used by the developers to collect specific information. In this process of research, it is found that many questions are directly asked the people about the product. To get the appropriate data, generally, the developers target a particular area where it assumed to get the appropriate answer from the target audience. This is one of the best ways to collect data for UX research efforts. This is one of the best UX research, but it is very essential that you choose the location where your target oriented audience will likely to congregate. These types of research are usually found to be fun and informative. It is usually seen that people generally feel happy to share their experience of using the technology with the developers so that they can understand their actual requirement. • Usability testing: With UX research it becomes possible to involve usability testing. It helps to invite a lot of users for testing various prototypes of a product or service. Usability testing is used by a lot of companies for conducting UX research. Nowadays UI UX app developer uses usability testing for designing website as well as designing mobile apps. With the help of this type of testing, the user can navigate various types of the app and also record various types of reaction and statements. Thus, UX research plays a great role in the designing process of any new app and also for refreshing the old app. With the help of UX research, it becomes possible to collect data which is very essential for refreshing the old app and come up with the new app. That is the reason why every app development company wants to hire dedicated developers so that they use a set of research strategies such as interviews, usability test as well as card sorting. The main objective of UX research is to assist the process of understanding the user by interacting with them. Before making the app, it is very essential that the developer must perform various qualitative and quantitative researches so that they can understand what their potential customers want. Qualitative research includes various types of testing such as Guerrilla testing, usability testing, desk research, etc. Whereas quantitative research consists of other types of testing such as A/B testing, online survey, and questionnaires, web analytics, etc. If the research can be done early before the UX app developer begins to start the design, then it becomes suitable for them in designing the app. Thus, it can be concluded that UX research can play a great role in developing a new app which will be very useful to users. UX research not only helps the developers refresh the old app but it can find out the spaces that are there in the future design with the information that it collects.
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Do we even need to tell you how big the app industry has become? You are already aware that the Apple app store and Google play store have numerous apps and every month new apps are getting added. It is a known fact that across the globe when people are using their Smartphone, they will be spending most of the time on apps. This is clear from a number of reports and statistics. Any reputed app development company will be more than happy to develop the best apps that their clients simply love to use. But there are some things that one needs to know and mobile pricing strategy is one such thing. You will have a number of queries about this like what it means to have free apps and subscription apps. What are the things in the app that will attract customer attention? How the price of the app needs to be decided etc. So now let us focus on how the mobile pricing strategy is developed and how it works as per the reports from App Annie the revenue of the global app store will increase to $101.1 billion by the year 2020. Apps have become very important to the customers. But at the same time, there is tough competition in the global market. Therefore any business strategy must take into account the human thought process and the pricing strategy that needs to be followed. Here are some free pricing strategies that mobile application development company will consider: 1. The “free” strategy Anything that comes free is always a pleasant surprise as you do not get many free things these days. The same holds true for free app model. If you want to attract a number of users, then the free strategy is always going to help. Depending on the purpose of your app there are two pricing strategies that you can use. First one is the completely free strategy. This can be used if your product or services is already well established and this app is just an add-on for the consumers. Here you are not trying to make money directly from the app. You are trying to attract customers to other things from which you can generate revenue. The free apps are also used with the idea of retaining customers and to offer better customer service. In the “In-app advertisements,” the app is used for ad revenue Advertisers will rent out space on your app. The app can be downloaded for free by the consumers, and they can see these ads when they use your app. Apps like gaming apps make use of this type of strategy. The apps are seen throughout the interface. The free apps are one of the best ways to grab the attention of the users. But remember one thing that if you want to sustain, then you need to get the required user base. It will be tough to survive if you depend only on the in-app ad revenue. Also, the ads that are being displayed need to be relevant to the app and the users. The user must find the ads interesting. There are services with the help of which the app development company can filter the ads based on the relevance of the ads and the ad format. 2. The Freemium app model In this pricing model, the app can be downloaded for free. But if the customers want to choose any additional features and tiers, then he will have to pay for the same. The three main types of freemium apps are as follows: • The app can be downloaded for free. But if they want to use additional features or the in-app currency or avail to premium services, then they need to pay for the same. • All the features of the app are free for a limited period. After the free period, the user will have to pay if he wants to continue using the app. • The app is free, but there will be ads, and if the customer wants to remove the ads, then he needs to make a one-time payment for the same. These apps need to be positioned well and must draw a huge customer base. There are chances that that consumer may get irritated with limited free access. Mobile application development company will have to add upgrades on a regular basis. 3. Paid app model Here the customer has to make the payment and use the app. People have to make the payments when the download the app and then it is free to use. Once the customer makes this onetime payment the app and all its features can be used by the user for free, there are many examples of paid apps which have done very well in the market. One needs to keep in mind that this may not be one of the most effective strategies. The consumer is being asked to make the payments, and he does not even know how the app works. This can make it difficult for the consumer to decide whether he must shell out his hard earned money and buy the app. The consumer will surely want to get the feel of the app and understand how it can be better than the free apps. It is, therefore, better to give them the option of free trial for a few days where they can understand how the app works and can get the feel of all its features. There should not be any pressure on the user that it is mandatory to buy the app once the trial period is over. 4. Paymium This is a combination of freemium and paid. Here the user pays for the app and also for the additional features. Here content is important. Only if the user likes your app, he will be willing to pay additional money to purchase the other features. This has good potential, but this is one of the least used strategies. 5. Subscription model Here the customer has to pay monthly or annual fees to continue using the app. There are apps that use the auto-renewing system. Dating apps, music apps, newspaper apps normally make use of this type of model. This subscription model is becoming popular slowly but surely. This is better than asking direct payments as the user knows that he can stop paying once he does not want to use the app. The strategy that one uses will depend on the product, business goals, user needs, cost of app development and maintenance, etc. |
AuthorThe NineHertz is an eminent mobile app and web development company with 8+ years of experience. Archives
March 2019
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